Your website reflects your business, it is your window, it takes 2-3 second to a person to decide if to stay and continue shopping or leave and go to another website! so your website should look great, interesting and easy to use.
You can promote your business identity in many ways, this day, the internet is very important to business identity. The company website has to look professional or potential clients and customers who visit the website could decide to do business with another company.
The way you market your business can directly influence the way consumers view your business and its products.